Nothing ever stays the same - change is an obvious constant of life.

The last half century has delivered not just unimaginable and exciting advances in technology, but also a simpler, easier route to amateur radio certification - virtually world wide.

Yet, despite these positive changes, many once-healthy amateur radio organizations are experiencing serious challenges maintaining or growing membership. And to complicate recovery, leadership seems powerless to alter the trend.

This section of Building Better Organizations advances a different kind of strategic planning - one which enrolls the organization’s entire constituency - effectively ensuring the participation of all stakeholders.

It is NOT the standard "SWOT" analysis of strengths, weaknesses, opportunities and threats. Rather, it's a process which begins in the future, and which encourages organizations to leave its baggage behind, creating the opportunity to dream of, and document “what can be”, consistent with the organization’s vision.