Cognitive Biases

Our unconscious biases are often so strong they can lead us to act in ways inconsistent with both reason, and our values and beliefs.

Some of the most common types of cognitive biases which can affect us are listed below. Awareness is the best way to overcome these biases and neutralize their influence.

The decoy effect. This occurs when someone believes they have two options, but you present a third option to make the second one feel more palatable. For example, you visit a car lot to consider two cars - one listed for $30,000, the other for $40,000. At first, the $40,000 car seems expensive, so the salesman shows you a $65,000 car. Suddenly, the $40,000 car seems reasonable by comparison. This salesman is preying on your decoy bias.

Fundamental attribution error. This is the tendency to attribute situational behavior to a person’s fixed personality. For example, people often attribute poor work performance to laziness when there are many other possible explanations. Perhaps the individual in question is receiving projects they are not passionate about, or their rocky home life is carrying over to their work life, or they are just simply burnt out.

Confirmation bias. Confirmation bias is the tendency to seek out information which supports our pre-existing beliefs. In other words, we form an opinion first, then seek out evidence to back it up, rather than basing our opinions on facts.

Conservatism bias. This bias leads people to believe that pre-existing information takes precedence over new information. We need to guard against rejecting something just because it’s radical or different. Great ideas usually are just that: great.

The halo effect. The halo effect occurs when someone creates a strong first impression and that first impression sticks. This is noticeable in grading, for example, when teachers grade a student’s first paper, and if it’s good, they are prone to continue giving the student high marks on future papers, even if the stsudent's performance doesn’t warrant it. The same thing can happen at work or in personal relationships.

Planning fallacy. Planning fallacy is the tendency to think we can do things more quickly than we actually can. For procrastinators, this leads to incomplete work. For type-A’s, it can lead to overpromising and underdelivering.

The bandwagon effect. The bandwagon effect is the tendency to do what everyone else is doing. This creates a kind of group-think, where people run with the first idea that’s put on the table, instead of exploring a variety of options. The bandwagon effect illustrates how we like to make decisions based on what feels good (or what everyone else is doing), even if the decisions represent poor alternatives.

Bias blind spot. If you begin to feel you’ve mastered your biases, keep in mind you’re most likely experiencing the bias blind spot - the tendency to see biases in other people but not in yourself.

Bringing it all together

Recognizing and understanding bias is invaluable and enables you to think more objectively and interact more effectively with other people.